Menu
Chinese wireless networking brand enters market

Chinese wireless networking brand enters market

ACCESSORIES distributor Anyware, which set up an Auckland office a year ago, has become the first supplier of Chinese manufacturer TP-Link in New Zealand and Australia.

Anyware’s Melbourne-based managing director Garrison Huang says while TP-Link is relatively unknown in the two countries, the brand leads the soho networking market in China.

“We hope to utilise TP-Link’s strength in product quality and value to capture market share in Australia and New Zealand,” he says. Anyware will stock the vendor’s wireless routers and network adapters and Huang expects the products to help the company develop its wireless networking range, which has been lacking to date.

He adds that since Anyware has traditionally been strong in the SOHO space, the TP-Link range would suit its resellers well.

Although Anyware will be targeting home users with the range, it will initially only make it available through independent resellers, with mass retailers to be added on later.

“Once we have established a market for the brand, we will expand to retail outlets,” says Huang.

TP-Link in China has not pushed Anyware hard to set sales targets as yet, says Huang, but adds it may need to offer the range at aggressive price points to take on established networking brands, such as D-Link and Linksys.

“We may have to buy some market share to establish the brand here.”

The TP-Link products should be available in May.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments