Infinity strikes Microsoft gold

Infinity strikes Microsoft gold

BUSINESS is looking good for IT consultancy Infinity Group, having achieved Microsoft Gold partner status and declaring a maiden dividend.

In its annual report, the company has declared an operating profit of $1.9m with equity increasing to $13m, no debt and almost $7m cash.

Infinity Group CEO Stuart Robb says the company has consolidated its business and instigated processes to make sure it is on a footing for future growth.

“Back in 2003 we were focused on short-term strategies and it was a turnaround year for us. 2004 was about building a sustainable foundation by ensuring we had the right focus on customer fulfilment,” he says.

Due to consolidation in the supplier market last year, with IBM, Telecom and TelstraClear purchasing services companies, Robb predicts an increase in competitive pressure.

He says the focus this year is to build on customer service excellence and invest in people and relationships.

Robb credits his staff, many of which are shareholders, with helping the company achieve its goals.

“We’ve strived to give staff more accoun-tability and responsibility — and the benefit of that is confidence and trust. When a company is in a tight trading situation the instinctive thing to do is keep things close, but the best thing to do is give your staff more opportunities.”

He says that as business performance improves, staff gain more confidence in their work and as a result good things happen for the business.

“It’s business 101 done well. There’s been a momentum in our culture that can be recognised by the customer and that’s important. A business can kid itself that it’s doing well but it’s all about what the customer thinks.”

Many of the processes that Infinity has implemented came about through the company’s commitment to gaining Microsoft Gold partner certification.

John Gould, Infinity chief information officer, says establishing processes to ensure consistency across the whole organisation has benefited the company enormously.

“Gold partner status demonstrates to potential customers that Microsoft and existing customers are satisfied that we’re experts in the competencies, for which we qualified,” he says.

Infinity qualified in business solutions, integrated e-business solutions, advanced infrastructure and networking infrastructure.

Gould says that by having implemented internal processes it should be relatively easy to continue to accumulate references and maintain competencies to keep the gold status.

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