FUJI Xerox launched three new printers last month, including its first entry-level colour laser.
The new Phaser 5500 high-end A3 black and white and the DocuPrint C2535 A A4 duplex colour laser printers may carry the lar-gest price tags, but the new DocuPrint C525 A will be a volume seller.
As its first colour laser printer targeted at small workgroups and home offices and with a retail price of $899 ex GST, the C525 A will drive the company into the SOHO and SBM markets, says country manager Craig Betts.
“We have never had a product under $2,000 before and these users can now get Fuji Xerox technology at a price point they can afford,” he says.
Betts expects the printer to be a high-volume unit and initial sales support this.
“Our first stocks have already sold out and we have had to re-supply [distributor Ingram Micro],” he says.
Delivering printing speeds of 25 pages a minute in black and five pages a minute in colour, combined with low running costs, the DocuPrint C525 A gives users the opportunity to replace older generation monochrome and inkjet printers, says Betts.
The machine also offers standard TCP/IP network connectivity, a 300MHz processor and 600dpi resolution.
Meanwhile, the Phaser 5500 and DocuPrint C2535A set new performance benchmarks at class-leading pricing, says Betts.
“They offer the lowest running costs and highest performance in their class,” he says.
Recommended retail prices excluding GST start at $5,819 for the Phaser 5500 and $3,510 for the DocuPrint C2535A.
Running costs for the Phaser 5500 are about 1.1 cents a page, and the machine has an output speed of 50 pages a minute in simplex and 50 impressions a minute at duplex, says Betts.
Designed for large departments or workgroups where high print volumes, tight deadlines and complex applications are a priority, the printer includes a 500MHz processor and a 2,000-sheet high-capacity feeder and lower tray deck.
The DocuPrint C2535 A is aimed at the general office market and provides increased office productivity through faster print speeds and higher quality prints in colour or monochrome, says Betts.
