BlackBerry ripe for the picking

BlackBerry ripe for the picking

INFRASTRUCTURE software developer Sybase has broadened its support for BlackBerry wireless with its iAnywhere portfolio.

Peter Fletcher, managing director for Sybase Australia and New Zealand, says that currently BlackBerry devices can only be used for phone and email services.

“We are giving the BlackBerry the full capability of a PDA and this creates a huge opportunity for developers to build applications,” he says.

Fletcher says Sybase has been the leader in mobile middleware development for some time and has recently extended its focus to BlackBerry.

“I was standing in an airline queue the other day and the man in front of me got out a mobile phone, then a PDA and finally a BlackBerry — it all seemed a bit over the top. The BlackBerry is almost a fashion accessory now.”

He says that while PDA sales have dropped, Gartner analysts are reporting an increase in sales of mobile devices and it makes sense to have one product that does everything.

“The technology is now there. IAnywhere gives developers the ability to do more with less.”

The company says organisations will be able to use iAnywhere software to perform a range of management functions for their mobile devices, ranging from configuration to automation.

A feature of the software is Answers Anywhere, a carrier-grade platform capable of understanding natural language that allows users to interact with data services without having to formulate a query or navigate a menu.

Fletcher believes enterprises are realising that it’s not enough to simply build and deploy mobile applications. He says that it is equally important to have a full-scale solution to manage and secure vital company information on mobile devices and applications.

“BlackBerry is perceived as not being very secure but this software will address that issue. These things are so cheap that anyone can buy them, so organisations have to look at how to manage them.”

New Zealand resellers and developers will have the opportunity to learn more about iAnywhere during a series of roadshows next month.

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