Wireless distributor Brightpoint is poised to shake up the wireless market through strategic relationships with Microsoft and Intel.
Brightpoint New Zealand managing director James Watters says the deals will benefit local VARs despite the fact the announcements have originated from the US.
“Our business is moving rapidly with the convergence of mobile phones and PDAs — I expect this will cut deeply into the traditional PDA market,” he says.
The agreement between Microsoft and Brightpoint sees both companies marketing to VARs a Brightpoint-developed Mobile Activation Service website — MAS.
MAS enables VARs to deliver a packaged wireless solution, including Windows Small Business Server 2003 and Windows Mobile software, by selecting the package that best suits the individual customer.
Brightpoint will then distribute the services, claiming that eliminates the burden on VARs to hold inventory or have multiple contractual relationships.
“This will start to come about at a regional level within six months and gives VARs a much wider audience,” says Watters.
In a separate agreement, the company will collaborate with Intel on sales of wireless devices based on Intel’s Xscale technology to mobile operators and their addressable channels.
Brightpoint has also licensed the Intel Mobile Media technology programme for use in marketing and packaging.
Watters says the uptake of wireless is no longer just at the enterprise level.
“SMEs are starting to see the benefits of this technology. I think it’s becoming very affordable now that hardware costs have dropped.”