THIRD-party printing consumables firm Q-Imaging has established a local presence by seconding a product manager to its New Zealand distributor.
Simon Greenspan joined Auckland-based Nutech IT Supplies this month to develop the market for Q-Imaging’s range of consumables for most brands of printers, photo-copiers and faxes.
Nutech has been dealing with the Q-Imaging range for the past two years since the company set up its Australian office in Brisbane, where Greenspan worked previously.
Q-Imaging managing partner Steve Smith says Greenspan’s appointment will help establish the brand as a cost-effective, yet high-quality alternative to OEM consumables.
“Our products are at least as good as the OEM version and are guaranteed to operate to OEM quality, but at a seriously competitive price point,” says Smith.
This means higher margins for resellers and lower costs for end-users, he adds.
While acknowledging the consumables market is crowded, Smith says Q-Imaging stands out as the “original alternative”.
All its products are developed originally to be compatible with a wide range of equipment, including HP, Canon, Epson and Fuji Xerox, while none of its components are recycled, he says.
“Our products are 100% new. There are no recycled parts — that is not our model.”
And through Nutech, which specialises in supplying the channel with imaging technology, Q-Ima-
ging can also provide better support than many other third-party consumable manufactures, says Smith. “In my opinion, Nutech is the most professional company in this area in New Zealand,” he says.
The bulk of Q-Imaging’s business comes from sales of toner and speciality inks and the company plans to launch its own brand of photographic and magnetic paper soon. Q-Imaging is a subsidy of GCC International, which produces consumables for major OEMs, and has operations in the US, UK, South Africa and Hong Kong.
