Menu
Adobe: why we wooed Macromedia

Adobe: why we wooed Macromedia

On Monday Adobe revealed its intent to purchase rival Macromedia for an estimated US$3.4 billion. Adobe said that together, the two companies will meet a wider set of customer needs and have a significantly greater opportunity to grow into new markets, particularly in the mobile and enterprise segments.

While the integration of the two workforces and very similar product lines is an obvious focus for Adobe, the company would not elaborate on its plans for either in an interview today.

"We're not prepared to discuss the details of the agreement right now," says Bryan Lamkin, Adobe's senior vice president Digital Imaging & Video. "We have a lot of work to do in the next six months to determine what level of integration the two companies have."

However, Some of the top executive positions have been laid out. In the combined company, Adobe's Bruce Chizen will continue as chief executive officer and Shantanu Narayen will remain president and chief operating officer. Stephen Elop, president and chief executive officer of Macromedia, will join Adobe as president of worldwide field operations. Murray Demo will remain executive vice president and chief financial officer.

In addition, Dr. John Warnock and Dr. Charles Geschke will remain as co-chairmen of the Board of Directors of the combined company and Rob Burgess, chairman of the Macromedia Board of Directors, will join the Adobe Board.

The companies' similar product lines and business philosophy is what drove Adobe to first look at acquiring Macromedia. Lamkin also said that "Macromedia has done a tremendous job with Flash," the company's software for creating interactive content.

"Macromedia is following a similar strategy and product line that Adobe is -- it's a natural marriage," said Lamkin. "We have a great opportunity to integrate technologies."

While not detailing the integration, Lamkin said that Adobe's mission to its customers is the same.

"Adobe's mission has not changed," said Lamkin. "We want to help people communicate better and that's what Macromedia's focus is, as well. The opportunity for Adobe now is how can we bring a better solution to our customers."

Users of Macromedia products will have to wait a bit longer before finding out the fate of their applications. However, until the deal is finalized, it's business as usual.

"We are two separate companies, although we will continue to work closely together," said Lamkin. "Until the deal passes regulatory approval we will both work on our strategies for the customer."


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments