A local reseller partnership will see Epson Pro Graphics products sold into vertically orientated channels.
Aarque Graphics — New Zealand distributor for Epson’s Pro Graphics products — has appointed Imagetext as an accredited Epson reseller for large-format printers.
Aarque dealer manager David Woolford says Imagetext is a perfect match for the products.
“It’s definitely new ground for us. The synergy of having Imagetext involved means it can open new relationships in what is a niche market,” he says.
Woolford says that working with specialist dealers will help increase the penetration of Epson’s large-format printers into the local market.
Imagetext managing director Darius Mistry says the products will be sold into the company’s existing market — prepress, print and graphic arts — as well as opening up new opportunities.
“This is a product range that will interest the large poster manufacturer which is a new market for Imagetext so we hope to pick up a couple of new clients,” he says.