Menu
Westan crosses the Tasman

Westan crosses the Tasman

Yet another Australian distributor is setting up shop on this side of the Tasman; Westan open's New Zealand operation next month.

Industry veteran, Paul Dixon takes on the role of managing director and says he’s looking forward to the challenge of recruiting resellers.

“I’m an advocate of good, old-fashioned service and making resellers feel like they can build their business on good margins,” he says.

Dixon says Westan vendors have been encouraging the company to open a New Zealand operation.

On top of that he believes the market is right to integrate Australian and New Zealand companies with the increasing convergence of electronics and business.

“Westan Australia has a very slick distribution system that has been proven and that will be imported here so we’ll use the same website for inventory and purchasing.”

He says that Westan is currently in negotiations with around ten vendors and hopes that some of those will be exclusive.

Current vendors with Westan Australia include Samsung, Fujitsu and Western Digital.

Dixon was one of the founders of Tech Pacific and will use his experience in the industry to develop relationships.

“It’s good to be back and I’m going to have a lot of fun with this.”

On the recent acquisition of Tech Pacific by Ingram Micro Dixon says that one and one doesn’t necessarily make two.

“I’ve had a close relationship with Tech Pac – I was the one who hired Tony Butler – and have always been proud of what he’s achieved.”

Dixon says he isn’t looking to re-create Tech Pacific as Westan works from a different niche in the market.

The Albany-based office opens on May 1.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments