Menu
Mobile vaccine: overseas hit needs hometown hero

Mobile vaccine: overseas hit needs hometown hero

AN AUCKLAND software developer has found it easier to establish a global sales network than a local channel.

Papakura-based Simworks develops anti-virus software for mobile phones and has been selling through global mobile phone equipment portals since last year.

Chief executive Aaron Davidson says it’s now time to localise opportunities in various areas.

“I want to look at local representation and am starting to look at specific markets — particularly end-users,” he says.

This involves recruiting resellers and distributors on both sides of the Tasman, particularly mobile handset distributors and retailers.

“I’m keen to hear from anyone who wants to be involved. I’ve had talks with a local distributor but nothing has come of it.”

Davidson describes it as an opportunity for resellers to get in early with an emerging technology by developing a customer base and expertise.

Simworks Anti Virus is available for end-user and enterprise level and costs NZ$29.95. It protects phones from all known viruses and is compatible with the Symbian operating system.

Most 3G mobile handsets use Symbian and none have embedded antivirus software.

Davidson says he can’t believe mobile security isn’t front of mind with more people given the rise of mobile viruses and Trojans.

“There is a profound lack of awareness about this. People need to understand they have to exercise the same cautions on mobiles as they do with their PCs. But then again it took ten years to educate people not to open every email that said ‘I Love You’.”

Davidson says the company’s direct customers are mobile operators and handset vendors. “A year ago these companies wouldn’t even talk to us, now they’re listening. At the end of the day it’s the mobile operators that will have to be responsible for antivirus implementation.”

As yet, neither of New Zealand’s mobile phone carriers is using the software.

He suggests mobile operators will even-tually offer antivirus as another billable item, alongside text, chat and pxt.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Brand Post

What to expect from your IT Distributor

Whether you’re just starting out or you’ve been around since before the dot com rollercoaster, choosing the right distribution partner can be a pivotal factor in your success. This definitive guide outlines the traits that every IT partner needs to look for in their IT Distributor.

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments