AN AUCKLAND software developer has found it easier to establish a global sales network than a local channel.
Papakura-based Simworks develops anti-virus software for mobile phones and has been selling through global mobile phone equipment portals since last year.
Chief executive Aaron Davidson says it’s now time to localise opportunities in various areas.
“I want to look at local representation and am starting to look at specific markets — particularly end-users,” he says.
This involves recruiting resellers and distributors on both sides of the Tasman, particularly mobile handset distributors and retailers.
“I’m keen to hear from anyone who wants to be involved. I’ve had talks with a local distributor but nothing has come of it.”
Davidson describes it as an opportunity for resellers to get in early with an emerging technology by developing a customer base and expertise.
Simworks Anti Virus is available for end-user and enterprise level and costs NZ$29.95. It protects phones from all known viruses and is compatible with the Symbian operating system.
Most 3G mobile handsets use Symbian and none have embedded antivirus software.
Davidson says he can’t believe mobile security isn’t front of mind with more people given the rise of mobile viruses and Trojans.
“There is a profound lack of awareness about this. People need to understand they have to exercise the same cautions on mobiles as they do with their PCs. But then again it took ten years to educate people not to open every email that said ‘I Love You’.”
Davidson says the company’s direct customers are mobile operators and handset vendors. “A year ago these companies wouldn’t even talk to us, now they’re listening. At the end of the day it’s the mobile operators that will have to be responsible for antivirus implementation.”
As yet, neither of New Zealand’s mobile phone carriers is using the software.
He suggests mobile operators will even-tually offer antivirus as another billable item, alongside text, chat and pxt.