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Channel in the dark over Adobe merger

Channel in the dark over Adobe merger

LOCAL distributors are facing an uncertain future following Adobe’s $5 billion acquisition of Macromedia.

Lou Nunn, Express Data product manager for Adobe and Macromedia, says he is yet to be contacted by either company.

“I had a press release last week but haven’t heard anything since. I have no idea what our status as a distributor of both brands is,” he says.

Nunn predicts the acquisition will make Adobe extremely strong in the creative market.

Renaissance, another Macromedia distributor, has also yet to hear whether its services will be retained.

Judith Salonga, Adobe marketing manager Australia, says there is currently no information on what impact it will have on the channel.

“There’s the usual buzz that happens when something like this is announced but we won’t really know what’s going to happen until the end of the year — until then it’s business as usual,” she says.

Adobe says the combination of the two companies will meet a wider set of customer needs and have a significantly greater opportunity to grow into new markets.

The two were effectively rivals, with Macromedia’s Fireworks and Freehand products challenging Adobe’s Photoshop and Illustrator offerings, but Adobe will now control the market.

Darius Mistry, managing director of Imagetext — a reseller of both brands, says he doubts the merger will have impact on his business.

“We already sell products from both companies. The only difference is that we’ll get all our products from one source in the future which simplifies things somewhat,” he says.


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