Menu
Soho backup opens market doors

Soho backup opens market doors

YET another storage player is set to enter the local market through a distribution deal signed with Datastor.

Maxtor specialises in hard disk drives and consumer storage products and is bringing its external products into New Zealand.

Craig Davis, Maxtor country manager Australia New Zealand, says that after two years spent establishing its Australian base the company is ready to replicate its success this side of the Tasman.

“We’ve had a lot of calls from New Zealand customers who have read about the products and want to access them so it’s logical to move across,” he says.

Davis says Maxtor has sold through local resellers but adds that signing a distribution agreement is the company’s first official stab at the local market.

“It’s early days yet and there will be new products coming in the next few months. Datastor isn’t the largest distributor in the country but it understands storage and adds a lot of value.”

Datastor will market and sell Maxtor’s OneTouch and Share Storage drive products to the Soho market.

“The products have a broad market appeal because of the simplicity factor. Users just plug the OneTouch in and they have a safe, secure hard drive,” says Davis.

Dave Rosenberg, Datastor sales manager, says the Maxtor deal will take the company in a new direction.

“It opens up a new space in our product set and helps Datastor into the retail space,” he says.

Rosenberg says the one-stop backup devices for Soho users will retail from $300.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

New Zealanders kick-started EDGE 2018 with a bout of Super Rugby before a dedicated New Zealand session, in front of more than 50 partners, vendors and distributors on Hamilton Island.​

EDGE 2018: Kiwis kick back with Super Rugby before NZ session
EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018 kicked off with a dedicated New Zealand track, highlighting the key customer priorities across the local market, in association with Dell EMC. Delivered through EDGE Research - leveraging Kiwi data through Tech Research Asia - more than 50 partners, vendors and distributors combined during an interactive session to assess the changing spending patterns of the end-user and the subsequent impact to the channel.

EDGE 2018: Kiwis assess key customer priorities through NZ research
Show Comments