Menu
Soho backup opens market doors

Soho backup opens market doors

YET another storage player is set to enter the local market through a distribution deal signed with Datastor.

Maxtor specialises in hard disk drives and consumer storage products and is bringing its external products into New Zealand.

Craig Davis, Maxtor country manager Australia New Zealand, says that after two years spent establishing its Australian base the company is ready to replicate its success this side of the Tasman.

“We’ve had a lot of calls from New Zealand customers who have read about the products and want to access them so it’s logical to move across,” he says.

Davis says Maxtor has sold through local resellers but adds that signing a distribution agreement is the company’s first official stab at the local market.

“It’s early days yet and there will be new products coming in the next few months. Datastor isn’t the largest distributor in the country but it understands storage and adds a lot of value.”

Datastor will market and sell Maxtor’s OneTouch and Share Storage drive products to the Soho market.

“The products have a broad market appeal because of the simplicity factor. Users just plug the OneTouch in and they have a safe, secure hard drive,” says Davis.

Dave Rosenberg, Datastor sales manager, says the Maxtor deal will take the company in a new direction.

“It opens up a new space in our product set and helps Datastor into the retail space,” he says.

Rosenberg says the one-stop backup devices for Soho users will retail from $300.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Events

Featured

Slideshows

Channel kicks 2021 into gear as After Hours returns to Auckland

Channel kicks 2021 into gear as After Hours returns to Auckland

After Hours made a welcome return to the channel social calendar with a bumper crowd of partners, distributors and vendors descending on The Pantry at Park Hyatt in Auckland to kick-start 2021.

Channel kicks 2021 into gear as After Hours returns to Auckland
The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Show Comments