Soho backup opens market doors

Soho backup opens market doors

YET another storage player is set to enter the local market through a distribution deal signed with Datastor.

Maxtor specialises in hard disk drives and consumer storage products and is bringing its external products into New Zealand.

Craig Davis, Maxtor country manager Australia New Zealand, says that after two years spent establishing its Australian base the company is ready to replicate its success this side of the Tasman.

“We’ve had a lot of calls from New Zealand customers who have read about the products and want to access them so it’s logical to move across,” he says.

Davis says Maxtor has sold through local resellers but adds that signing a distribution agreement is the company’s first official stab at the local market.

“It’s early days yet and there will be new products coming in the next few months. Datastor isn’t the largest distributor in the country but it understands storage and adds a lot of value.”

Datastor will market and sell Maxtor’s OneTouch and Share Storage drive products to the Soho market.

“The products have a broad market appeal because of the simplicity factor. Users just plug the OneTouch in and they have a safe, secure hard drive,” says Davis.

Dave Rosenberg, Datastor sales manager, says the Maxtor deal will take the company in a new direction.

“It opens up a new space in our product set and helps Datastor into the retail space,” he says.

Rosenberg says the one-stop backup devices for Soho users will retail from $300.

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