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Corporate makeover rebrands Belkin

Corporate makeover rebrands Belkin

IN A bid to change its image as a predominantly retail brand, Belkin has embarked on a campaign to highlight its corporate offerings.

The initiative kicked off with a series of introductory sessions, presented in conjunction with distributor Ingram Micro, for corporate resellers in Christchurch, Wellington and Auckland last month.

Belkin New Zealand manager Stephanie Ogden says since the company is already strong in the retail sector it wants to move towards the corporate market though value-added and SME resellers.

Meanwhile at the events, Simon Watt, Belkin technical services director for Australia and New Zealand, said with the retail market “sewn up”, the company is ready to push into the business market.

“It is now time to support New Zealand more as there is a lot of money to be made from the small to medium-sized business market here,” he says.

“We see a big gap in this market and we want to attack it.”

To support this move the company has appointed Benjamin Lu as its NZ training and product specialist. Lu joins from IBM Australia where he worked for three years.

Watts says Lu will be available to conduct training on partner or customer sites, adding his appointment signifies the additional backing Belkin is providing its local channel.

He says that Belkin wants to help partners with sales opportunities and tenders.

“If you come across an opportunity where you think we can help secure the deal, let us know — we are here to help,” he says.

The company has also set up a toll-free number through which resellers can contact product managers in Australia directly.

According to Watts, Belkin’s products offer resellers phenomenal margins, and its range of corporate products will be fleshed out over the next six months.

The main products it is pitching at the corporate sector are its OmniView Enterprise series of KVM products, wireless networking products, including its ADSL 2+ modem router and its mid-priced uninterruptible power supplies (UPS).

The company will stock a full set of evaluation units resellers can make use of, Watts says.

Meanwhile, Harvey Norman awarded Belkin as its Supplier of the Year for the second year running during its annual conference in Fiji last month.


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