SLOWLY but surely Woosh Wireless is gaining momentum in the cutthroat broadband market.
Back in 2003 Woosh became the first company in the world to deploy a major commercial UMTS TDD network, the 3G standard for high-speed data.
It partnered with US-based IP Wireless to use its portable broadband technology based on the UMTS TDD network.
IP Wireless’ system includes network infrastructure, pocket-sized wireless desktop modems and PC cards for laptops and PDAs.
Chris Gilbert, IP Wireless chief executive, says Woosh is a leader in the mobile broadband services industry.
“It continues to be one of the foremost leaders and that success is attracting the interest of operators around the world,” he says.
Woosh has ordered a further 180 UMTS TDD base stations to consolidate its network in Auckland and extend the network in other centres.
The company has 70% coverage in the Auckland region and has commissioned another site at Mairangi Bay that will make services avai-lable to over 37,000 businesses and residences on the North Shore.
Two new Wellington sites have been announced at Kelburn and Wellington Airport boosting the capital’s coverage to 46,000 customers.
Bob Smith, Woosh chief executive, says the site at Wellington Airport will be useful for business customers in transit.
Woosh is also increasing coverage of the South Island with a new site in Te Anau enhancing existing services in the region.
Sandra Geange, Woosh general manager of sales and marketing, says the company is concentrating on developing new opportunities in the South Island.
“We are having to provide reseller support and training. Woosh has a good mix of resellers, from Dick Smith and Harvey Norman through to individual regional computing specialists,” she says.
Geange says further sites will go live in the upcoming months with the focus on areas in Hamilton, Tauranga and Dunedin.
“Woosh is continuing to build its network as quickly as possible, given the approval and testing constraints that are an inevitable part of the process.” She says the company is targeting dialup users. “We just want to see the broadband market grow and are offering the good value of a fixed service with the portability of mobile.”