IMAGING product vendor Scansoft is offering PDF users a cheaper alternative to Adobe’s Acrobat Reader.
Derek Austin, Scansoft corporate marketing manager Asia-Pacific, says the company’s PDF Converter Professional product has all the features a business user needs.
“Typically only one person in a company will have the full version of Acrobat because it’s too expensive to provide to the whole company,” he says.
PDF began life as a design and pre-press tool and has evolved to become an electronic file-sharing standard.
With 500 million Acrobat users, PDF is becoming the preferred way of sharing business documents online and the market is growing at 15% annually.
On the other hand, Microsoft Word, with 400 million users, has become the standard for authoring and editing business documents.
Austin says businesses face problems with Word because it isn’t suited to electronic publishing and online document storage so the logical solution is to provide a product that can easily move documents between the two formats.
The Scansoft product converts PDF files into Microsoft Word and creates PDF files from any PC application.
Austin says it is an affordable option costing under $100 on a standard volume licensing basis.
“This is a great opportunity for resellers to push multi-seat licences — particularly in situations where Adobe is too expensive for the customer.”