Menu
SAP to reveal global channel strategy

SAP to reveal global channel strategy

As customers of German business software vendor SAP make their way to the company's Sapphire user event, which opens Tuesday evening in Boston (Wednesday NZ time), they will hear about several new partnerships and customer contracts as well as a new global channel program.

One of the key announcements to be made at the event will be the adoption of SAP's service-oriented architecture, called Enterprise Services Architecture (ESA), by several big-name companies, according to SAP spokesman Bill Wohl. These companies will join three others, IBM, Macromedia and Microsoft, which announced ESA-related deals at the European Sapphire show held last month in Copenhagen.

SAP is also using its U.S. user show to launch a new global channel program, called PartnerEdge, which is aimed at small and medium-size companies. Until now, the company's channel program had a strong local focus, with each region more or less developing its own channel strategy, according to SAP spokeswoman Astrid Pölchen.

The PartnerEdge program will include a new tier structure, which allows channel partners to acquire "value points" and move across three levels: associate, silver and gold. The higher the level, the greater the support from SAP, which includes funding and training.

Knowing how big contract announcements help drive sales, SAP will name two big deals on Wednesday: one with a "very large" U.S. bank and another with one of the country's biggest retailers, according to Wohl.

Around 8,500 people are expected to attend the user event in Boston, according to the spokesman. Of these, about 3,500 will be customers and potential customers and 2,500 will be partners. The remaining 2,500 will be SAP employees.

The event will generate around US$11 million in revenue for local businesses, according to Wohl.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Brand Post

What to expect from your IT Distributor

Whether you’re just starting out or you’ve been around since before the dot com rollercoaster, choosing the right distribution partner can be a pivotal factor in your success. This definitive guide outlines the traits that every IT partner needs to look for in their IT Distributor.

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments