Menu
Benq quits music market

Benq quits music market

BENQ’S recently established New Zealand subsidiary has pulled out of the MP3 player market.

Rick Jansen, Benq country manager, says this is only a temporary measure.

“The problem was that Benq has such a varied range and that was inconsistent with what I wanted to launch in New Zealand,” he says. Benq is poised to open its own plant in Taiwan for the design and manufacture of its MP3 players - until now the company has rebranded third-party products.

Jansen says the new players will be available later in the year and hints the range will be funkier. According to Jansen, a key driver for the MP3 market is access to legal music downloads. “New Zealanders haven’t had a lot of access until now and it’s the next big step for the market.”

A report from IDC Australia predicts the MP3 player market will experience explosive growth in the next two years.

Unit shipments are expected to reach 1.3 million by the end of this year with sales revenues hitting A$357 million by 2009.


Follow Us

Join the newsletter!

Error: Please check your email address.

Featured

Slideshows

A snapshot of the Kiwi partners set to shine at the Reseller News Awards

A snapshot of the Kiwi partners set to shine at the Reseller News Awards

With the 2017 Reseller News ICT Industry Awards only weeks away, Reseller News profiles the power line-up of partners set to dominate the biggest night on the channel calendar. ​Ranging from the enterprise, down through the mid-market and small business sectors into the heart of the start-up scene, the end result is the most diverse and wide-ranging partner line-up in the history of the Awards, playing host to the leading innovators of the past 12 months.​

A snapshot of the Kiwi partners set to shine at the Reseller News Awards
Show Comments