WHAT does a cabling company do during a wireless revolution?
It joins the fray with its own wireless offering, and releases its highest capacity cable ever.
This month Systimax Solutions launched what it says is a revolutionary cabling offering capable of supporting 10Gbit Ethernet over copper.
At the same time it released an enterprise wireless LAN suite, saying it is the first structured connectivity vendor to do so.
A bevy of Systimax heavyweights visited New Zealand as part of a regional roadshow to promote the new products here and to meet local customers.
Heading the delegation was Hong Kong-based Asia-Pacific vice president and managing director Dr Ispran Kandasamy.
Joining him was research and development vice president Luc Adriaenssens from Texas, Brisbane-based South Pacific director Reginald Evans and technical director Russell Julius.
The group met with around 40 local customers and resellers during the visit.
Kandasamy says Systimax’s new Gigaspeed X10D copper cabling range is the first full UTP (unshielded twisted pair) offering to comply with the latest IEEE (Institute of Electrical and Electronics Engineers) 802.3an taskforce guidelines for 10Gbit Ethernet.
He says the Airspeed WLAN product expands Systimax’s ability to service the LAN connectivity needs of enterprise customers and will enable customers to consolidate their cabled and wireless networks.
The Airspeed offering consists of wireless access points, signal enhancing antennas and rack-mounted power over Ethernet devices.
Systimax does not plan to expand its partner channel to sell the offerings, preferring to stay with its existing network of systems integrators, says Kandasamy.
“We are fiercely protective of our systems integrator status — it is not easy to become a Systimax business partner,” he says.
“We want to ensure our products are presented to customers in the right way, as they are very technical products. We want partners who can add value and not just sell products.”
Adriaenssens says increased bandwidth demands will drive adoption of 10Gbit technology, quoting a global study of 2,000 CIOs which found 57% were planning to deploy 10Gbit infrastructure by 2007.
As wireless technology becomes simpler with lower costs, he adds, it now makes sense to install access points as cabling is deployed, which makes a sound argument for Systimax entering the wireless space.