AT least one vendor is taking advantage of the opportunity presented by Digirama’s increased online presence.
Morning Star, distributor of Creative portable music players, has teamed with Digirama to market the Zen Micro player.
All purchases of a Zen Micro entitle the user to three free music downloads from Digirama.
Nick Angelucci, Creative marketing mana-ger, says as more digital services appear, the greater the acceleration is away from CD-based music delivery to digital download delivery.
“Boy do I feel old saying it, but this feels like the old days when we made the transition from vinyl to CD. Actually it’s more akin to the recent shift from film cameras to digital cameras — technology just makes the whole format transaction much faster.”
Angelucci believes there is a need to provide legal forms of digital music for an existing market, based on the mass of MP3 players already sold.
He says Creative is working with many digital download services so the end-user doesn’t feel trapped into one audio format that can’t be transferred.
“More music portals equals more sales of our players — especially from non-savvy customers who are comparing Creative against iPod.”
Shaun Davis, Digirama managing director, says the promotion of Creative’s range is only natural as it’s the biggest competitor to Apple’s iPod. “We’ve always assumed that an iTunes store will come along — although I don’t see that happening this year — and that’s not a bad thing because it boosts the whole market,” he says.
Steve Ford, general manager Renaissance Apple division, recently told Reseller News that consumers buy iPods for more than just price points and music downloads.
Ford says that not having an iTunes store in Australasia has had no impact on sales.
THE music download market has been given a boost this month with a partnership between Microsoft NZ and Digital Media Distribution (DMD). DMD is the company behind online music store Digirama, which now has an embedded hyperlink on Microsoft’s Windows Media Player 10.
Shaun Davis, DMD managing director, says the partnership is a significant milestone for both company and country.
“New Zealand has so far trailed the rest of the world in the accessibility of paid music download services — but it’s catching up,” he says. Davis says the industry has been searching for a solution that meets customer demand for music downloads but protects the rights of artists.
“It’s more than just raising Digirama’s profile, we did it for the user experience. It’s the little things — like the seamless downloads into the Media Player library — that make the difference.”
David Rayner, Microsoft NZ Windows client product manager, says the deal helps make Media Player 10 more relevant to New Zealanders. “DMD has demonstrated a great deal of initiative and commitment to make this happen,” he says. He says that Microsoft hopes to support other digital music providers.