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Victorian vendor seeks VARs

Victorian vendor seeks VARs

MELBOURNE-based Adweb Agency is on the hunt for local resellers for its Intranet Dashboard product.

CEO Campbell Dobbin says he wants to grow the company’s New Zealand reseller base from two to 20.

“Intranet Dashboard is regarded as the best system — hence the high volume of sales. If we get the resellers then the rest will come,” he says. The product has an in-built Microsoft SQL desktop engine, development platform and comes with a suite of 35 applications and tools.

Dobbin says it consolidates systems and creates a centralised hub which can manage and deploy a company’s intranet or extranet.

“The market for it is very undefined because it’s suitable for small to large organisations. Everyone has the same need and people are just coming to realise why they need a tool like this.”

He says setting up an intranet or extranet system can cost up to $500,000, but Intranet Dashboard can be implemented for much less.

According to Dobbin, New Zealand is an important market to secure and he wants to make as much contact here as possible.

“New Zealand is the hub of the South Pacific and is also Australia’s largest trading partner, which makes it an interesting market.”

He believes resellers will find the pricing package attractive. Resellers get 30% commission on licence sales and pricing is based on the number of administrators rather than the number of end-users.

The standard version sells for $1,056 per licence while Enterprise 100 and 1000 start at $92,400.

Dobbin says system integrators and software developers can increase on that by offering value-add services such as training, installation and support, of which Adweb doesn’t take a cut.

“In the past we made contact with like-minded businesses — specifically targeting Microsoft-aligned software and IT companies — and had a good response, but now we want to increase on that.”


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