Menu
Taking our products to the Brits

Taking our products to the Brits

ADVANCEMOBILE will distribute Ectus’s Media software in the UK.

CEO Andrew McPherson is keen to take other local products to the international market and says he is assessing a number of technologies.

Advancemobile opened its UK office late last year to take its E2M software offshore and McPherson says it made sense to take other New Zealand products with it.

E2M software gives users the ability to send SMS messages from the desktop to the mobile phone of one or multiple individuals.

“Our focus is on sales and taking products to market so we looked around for other complementary products to make it worth our while over there.”

He sees opportunities for Ectus Media software — which links audio, video, online collaboration and video-conferencing — in content and content delivery applications, video collaboration and education.

Formerly E2M, Advancemobile rebranded in January, keeping the original name for its software offering.

McPherson says the name change came about because he wanted to introduce a new range of products for the mobile and broadband markets.

Mark Topping, Ectus CEO, says this heralds his company’s third international market entry this year.

Hamilton-based Ectus has partnered with Roscor to crack the US market and is working with Asnet in Australia.

Topping says he has been impressed with the wide access Advancemobile has to potential clients.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Brand Post

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments