Menu
BEA unveils Liquid vision

BEA unveils Liquid vision

THINK BEA, Think Liquid. That’s the new message from the enterprise software development company.

“It’s about creating an environment to create fluidity of information,” explains David Purkiss, country manager New Zealand.

The three-year marketing campaign ties in with the launch of BEA’s Aqua Logic product set.

Purkiss says that although it could be argued that Aqua Logic is a rebranding of existing BEA products, the Think Liquid vision challenges the IT industry to move beyond business silos and vertical software stacks.

“Applications have previously been frozen and very much silo based while Aqua Logic is an abstract layer that sits above Microsoft, IBM and Java environments.”

He says that from a local perspective it gives BEA partners the ability to be more proactive by using the Aqua Logic framework to reduce the cost and complexity of what they are delivering.

David Sinclair, BEA senior alliance manager, says the company has adapted its message three or four times in the last six years to keep in line with the market. “Think Liquid is about more of a services-based approach so we deliver a greater level of value to our customers,” he says.

Sinclair says Aqua Logic enables services built on heterogeneous platforms to be managed and assembled by leveraging composition and management tools.

“Until now it’s all been component-based development but as Aqua Logic is composite based it allows IT specialists to shift focus from writing code to composing business processes.”

This, he says, means applications can be created for end-users that meet their specific requirements without a long development cycle.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments