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Restructured, rebranded and open for business

Restructured, rebranded and open for business

AFTER a series of acquisitions the Provenco Group has restructured and rebranded its distribution arm and unveiled its new trans-Tasman company, Vantex Technology Distribution.

Earlier this year Provenco bought Australian-based Javelin Systems and Vantex along with Christchurch-based Vantex Wholesale.

Integration of these companies with Auckland-based distributor Transtech - acquired in 2003 - has been completed.

David Ritchie, Provenco CEO, says the transition went very well and now places the company as the largest mobile, wireless and retail technology distributor in Australasia.

“This is actually a good news story. There haven’t been any redundancies and, although the businesses overlapped a bit, it wasn’t in a way that we couldn’t quickly resolve,” he says.

Ritchie doesn’t rule out future acquisitions but says he has achieved the desired scale of the company and the key priority over the next 12 months is to bed down the new business.

“All the companies we acquired had been built up from local family businesses and I want to see that culture continued. Now we need to reinforce our distribution capabilities under a name that offers a consistent brand across Australasia.”

There are plans to bring in new products and Ritchie points out that existing products can be shared across the group.

“We’ve taken our partnership with Symbol [maker of bar code scanners and solutions] into Australia, making us the second of only two distributors there. This also means that we will get better prices out of our suppliers.”

Ritchie says resellers will be offered a full and competitive range of quality products at the best price and the group will operate as a single business entity to offer a seamless service.

“It’s a very exciting time. My job now is to create the added value I know we can achieve.”

The company now has bases in Auckland, Christchurch, Sydney and Melbourne.


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