Simpl has set up its first branch in Australia to support its growing reseller channel and customer base there.
The Auckland-based software development and services company opened the doors to a Melbourne office last Monday to back up sales of its contact centre performance management tool.
Mike Ogle, Simpl’s market development director, says Simpl Australia will support sales of WebCCA and aid the development of a channel there.
In New Zealand the company sells the product directly, but follows a channel model in Australia.
Ogle says Simpl will maintain an indirect model in Australia with the Melbourne office supporting the channel.
“The office is a good first step into Australia for us and we now have a person onboard looking after our resellers there,” he says.
Robert Davidson, who joins Simpl from MYOB, heads up the operation.
Simpl acquired WebCCA, a web-based tool designed for Genesys contact centre suites, last year and continues development on the product, says Ogle.
Australian users will be able to provide feedback and feature requests to the development team in Auckland through the Melbourne office, he says.
Melbourne was the ideal choice for the office because it is a hub for telecommunications firms and is where the company has received a great deal of interest, says Ogle.
Having an Australian office adds credibility to the company’s operations there, he adds.
“Flying in only does it for a while. Having a local presence instils confidence,” he says.
Although Australia is not virgin territory for the company, as it has done work there in the past, it will aim to grow steadily overseas.
“We do not want to get too far ahead of ourselves. There is trail of destruction left by New Zealand companies who have set up in Australia without being prepared for the subtle difference in the market,” says Ogle.