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Fuji Xerox brings printers to the masses

Fuji Xerox brings printers to the masses

FUJI Xerox has launched a range of multifunction printers aimed at the SME market and is promising more to come in the near future.

Country manager Craig Betts says the line ranges from a $799 entry-level model to the $1,500 top-end networked product.

“These are going to kick arse. We’re moving into the A4 space that is an area that’s experiencing dramatic growth and are doing it with good-quality multifunction products,” he says.

All the printers produce 20 pages a minute and feature duplex scanning, faxing and copying.

Betts says that although the printer market has slowed down in general, his company is struggling to keep up with demand and is recruiting two more staff to cope with growth.

“I started this office from a small base three years ago and now can count a number of New Zealand’s top companies as our customers.”

He credits his company’s unwavering focus on printing, rather than moving into different hardware areas as some of its competitors have done.

“Fuji Xerox is just a printing company and that’s what our customers associate with the brand — printers. On top of that it began at corporate level and is slowly moving down the tiers but with the same commitment to quality.”

Ingram Micro will be distributing to resellers with rebates and marketing funds available.


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