Menu
Devout leader needed to spread the word

Devout leader needed to spread the word

WANTED: one country manager to head Region 4’s soon-to-be established New Zealand operation.

Region 4 holds the exclusive regional distribution rights for CD-R and DVD production equipment for six vendors including Acard Technology, Datatronics and Primera Technology. Managing director Callum Hingston says that although his company has experienced phenomenal growth in Australia, New Zealand has been a lot slower because there hasn’t been a direct presence here.

“A country manager will be the sales and support person to drum up business for our channel and the opening of an Auckland office represents our first key push into New Zealand,” he says.

Hingston describes the local market as big and busy and says there is a lot of business to be done in New Zealand. Until now, Region 4 has worked with a sub-distributor in Wellington — which will stay on as a reseller — but Hingston admits the relationship hasn’t gained the desired growth.

“It’s a tricky thing to ask any business to do because they’re focused on their own positioning in the market and not just our products. I want resellers to know about us, but more importantly I want end-users to know the brands we distribute.”

He stresses that production equipment has potential beyond music and film in a variety of vertical markets, such as medical imaging, conferences and education.

“Strangely, one of our biggest markets in Australia is the new breed of evangelical churches, closely followed by police and customs who back up data from suspect PCs for use as evidence.” Hingston is keen to attract resellers interested in selling into vertical markets rather than over-saturating the horizontal segment. “I don’t want resellers to be competing against each other for really tight margins. There is so much potential in New Zealand that hasn’t been properly addressed.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

New Zealanders kick-started EDGE 2018 with a bout of Super Rugby before a dedicated New Zealand session, in front of more than 50 partners, vendors and distributors on Hamilton Island.​

EDGE 2018: Kiwis kick back with Super Rugby before NZ session
EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018 kicked off with a dedicated New Zealand track, highlighting the key customer priorities across the local market, in association with Dell EMC. Delivered through EDGE Research - leveraging Kiwi data through Tech Research Asia - more than 50 partners, vendors and distributors combined during an interactive session to assess the changing spending patterns of the end-user and the subsequent impact to the channel.

EDGE 2018: Kiwis assess key customer priorities through NZ research
Show Comments