Menu
Devout leader needed to spread the word

Devout leader needed to spread the word

WANTED: one country manager to head Region 4’s soon-to-be established New Zealand operation.

Region 4 holds the exclusive regional distribution rights for CD-R and DVD production equipment for six vendors including Acard Technology, Datatronics and Primera Technology. Managing director Callum Hingston says that although his company has experienced phenomenal growth in Australia, New Zealand has been a lot slower because there hasn’t been a direct presence here.

“A country manager will be the sales and support person to drum up business for our channel and the opening of an Auckland office represents our first key push into New Zealand,” he says.

Hingston describes the local market as big and busy and says there is a lot of business to be done in New Zealand. Until now, Region 4 has worked with a sub-distributor in Wellington — which will stay on as a reseller — but Hingston admits the relationship hasn’t gained the desired growth.

“It’s a tricky thing to ask any business to do because they’re focused on their own positioning in the market and not just our products. I want resellers to know about us, but more importantly I want end-users to know the brands we distribute.”

He stresses that production equipment has potential beyond music and film in a variety of vertical markets, such as medical imaging, conferences and education.

“Strangely, one of our biggest markets in Australia is the new breed of evangelical churches, closely followed by police and customs who back up data from suspect PCs for use as evidence.” Hingston is keen to attract resellers interested in selling into vertical markets rather than over-saturating the horizontal segment. “I don’t want resellers to be competing against each other for really tight margins. There is so much potential in New Zealand that hasn’t been properly addressed.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomed 2018 inductees - Chris Simpson, Kendra Ross and Phill Patton - to the third running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing landscape of the technology industry in New Zealand, while outlining ways to attract a new breed of players to the ecosystem. Photos by Gino Demeer.

Reseller News welcomes industry figures for 2019 Hall of Fame lunch
Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019

Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019

The channel came together for the inaugural Reseller News Emerging Leaders Forum in New Zealand, created to provide a program that identifies, educates and showcases the upcoming talent of the ICT industry. Hosted as a half day event, attendees heard from industry champions as keynoters and panelists talked about future opportunities and leadership paths and joined mentoring sessions with members of the ICT industry Hall of Fame. The forum concluded with 30 Under 30 Tech Awards across areas of Sales, Entrepreneur, Marketing, Management, Technical and Human Resources. Photos by Gino Demeer.

Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019
Show Comments