WANTED: one country manager to head Region 4’s soon-to-be established New Zealand operation.
Region 4 holds the exclusive regional distribution rights for CD-R and DVD production equipment for six vendors including Acard Technology, Datatronics and Primera Technology. Managing director Callum Hingston says that although his company has experienced phenomenal growth in Australia, New Zealand has been a lot slower because there hasn’t been a direct presence here.
“A country manager will be the sales and support person to drum up business for our channel and the opening of an Auckland office represents our first key push into New Zealand,” he says.
Hingston describes the local market as big and busy and says there is a lot of business to be done in New Zealand. Until now, Region 4 has worked with a sub-distributor in Wellington — which will stay on as a reseller — but Hingston admits the relationship hasn’t gained the desired growth.
“It’s a tricky thing to ask any business to do because they’re focused on their own positioning in the market and not just our products. I want resellers to know about us, but more importantly I want end-users to know the brands we distribute.”
He stresses that production equipment has potential beyond music and film in a variety of vertical markets, such as medical imaging, conferences and education.
“Strangely, one of our biggest markets in Australia is the new breed of evangelical churches, closely followed by police and customs who back up data from suspect PCs for use as evidence.” Hingston is keen to attract resellers interested in selling into vertical markets rather than over-saturating the horizontal segment. “I don’t want resellers to be competing against each other for really tight margins. There is so much potential in New Zealand that hasn’t been properly addressed.”