THIS year’s Citrix Asia-Pacific iForum was its biggest to date with attendance numbers rivalling that of its European counterpart, which also caters for the Middle East and Africa.
The number of New Zealanders visiting the event in Sydney last month also boomed.
Overall, 1,250 Citrix resellers and customers attended the conference — 25% more than last year, with the New Zealand contingent growing from 100 in 2004 to 170 this year, says Andrew Cashmore, Citrix New Zealand country manager.
“This growth is significant. It is not surprising when you look at the 30% growth we had in the last year and the traction we are seeing with our new technologies,” he says.
According to Wendy Smith, Citrix channel development manager for Australia and New Zealand, iForum is attracting more attendees because partners use it as a demand generation exercise. “It is an event our channel partners benefit from and get involved with,” she says.
“The majority of our partners use it as an opportunity to bring customers to hear the latest from Citrix experts and to move them along the sales cycle.”
Around 20 New Zealand partners and customers had a chance to do just that when they had a briefing with Citrix CEO and president Mark Templeton during the event.
“To get Mark Templeton in front of key partners and customers gives them an understanding of where he sees the business going,” says Cashmore. New Zealand was also highlighted on the main stage at the event when Commander Corina Bruce of Computerland customer The Royal Navy took part in a session on the organisation’s Citrix implementation.
Citrix also dished out its partner awards at the event.
Datacom Systems Wellington won as the highest growth partner for New Zealand, while Computerland took the Solutions Advisor of the Year trophy.
Marie Rodley of Auldhouse Computer Training in Wellington won the Asia-Pacific Citrix Certified Instructor of the Year award.