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Lenovo to chase home, SME sales

Lenovo to chase home, SME sales

No question about it, PC giant Lenovo is going after the small to medium enterprise (SME) space and will unveil a new line-up of products next month to prove it.

“We are absolutely going after that space with a product set that will play extremely well in the New Zealand market,” says Mark Enzweiler, vice president of worldwide channel strategy and sales.

Lenovo will continue with its ThinkCentre and ThinkPad brands but Enzweiler says the company brand will be much more visible in the coming quarter with the release of its first co-developed products.

Enzweiler is an IBM veteran, one of the company’s original channel team in the 1980s until 1991 when he took over as general manager for IBM’s chemical and petroleum industry.

“I officially joined on May 1, the first day of Lenovo, and I’m thrilled to be back in the channel. This is a brand new company with exciting products and I want to see the channel involved.”

When he started the job Enzweiler says he made a commitment to spend 90 days in front of Lenovo’s partners, listening to what they had to say before formulating a strategy.

“There has been a lot of enthusiasm from our partners, particularly those playing in the SME market. Within the next 45 days the channel will see a much broader portfolio and very competitive pricing.”

He adds that there are significantly more opportunities for resellers to build up their service offerings to small businesses.


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