Menu
Turning VoIP into a Goldmine

Turning VoIP into a Goldmine

CUSTOMER relationship management (CRM) software maker Frontrange is on the lookout for a new breed of partner as it readies to launch into the voice over IP (VoIP) space.

Paul Petersen, senior director for Frontrange, was in the country last week to meet with existing partners including Savio Solutions and Olympic Software.

“I’m out here to see what has had resonance in the marketplace and to make sure partners understand our current message. I’m very aware that all too often the channel is left on its own,” he says. Petersen says the success of CRM depends on the services provided by partners, often a huge source of revenue, and believes he can’t put enough emphasis on the importance of building services into a solution sell. “While Frontrange has a lot of new technology coming in the next few months it’s important that people remember these are complementary not replacement products. New products are great but to be successful partners have to concentrate on services.”

He says that while his company is focused on building up its key resellers it is also interested in hearing from traditional PBX resellers who want to adapt to VoIP.

“Frontrange remains completely channel focused and as it moves into VoIP there is a unique space for partners.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments