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Homegrown distributor corners ANZ

Homegrown distributor corners ANZ

AS of today Australasia has a new distribution giant — Vantex Techno-logy Distribution — which already has around 7,000 resellers.

After a succession of acquisitions by parent company Provenco Group, four separate distribution companies have merged into the new entity that has bases in Auckland, Christchurch, Sydney and Melbourne.

Rhys Warren, general manager, says his company won’t be taking the same route as other distributors.

“They operate on huge volume and low margins which might be acceptable in the US but not here, because ANZ is more of a cottage industry. Unlike others we will never sell to the end-user, in fact we’ve walked away from some monster deals because we’re committed to supporting the channel,” he says.

After a gradual move over the last month Vantex opens the doors of its new Auckland warehouse today.

“We’ve been struggling to get enough seats for all the bums in our current building but the new warehouse is ten times the size. It should see us through the next three to five years of growth.”

Warren says Vantex regards ANZ as one region, where a reseller can place an order through an online store in Sydney and have it delivered in Auckland or vice versa.

He also points out that although Vantex is under the Provenco Group umbrella, the company is independent.

“Also, none of our competitors has a presence in the South Island. We know from experience that if an Aucklander visits resellers in the south they are perceived as just an order taker while local people enjoy good relationships.”

Vantex has four key divisions: point of sale, wireless, kiosk and display, with label printing soon to be added.

Warren says mobile and wireless has been the true growth story recently with new markets opening as prices drop.


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