CHECK Point has divided its Asia-Pacific (APAC) operations into two regions to better drive its growth in North Asia.
Scott Ferguson, regional vice president for APAC and Australia New Zealand, says the company is focused on specific activities in China, Korea and India and has put in place aggressive targets to make it happen. “We’ll take a much more country-level focus, take a good look at productivity and get consistent traction with partners. The company has had a couple of false starts in China and wants to get it right this time,” he says. The priority now is hiring staff, getting the infrastructure in place and recruiting new partners.
Ferguson says China will have around 400 channels with 12 to 14 close partners, and describes the North Asian market as very sophisticated.
Jerry Ungerman, Check Point vice chairman, credits Ferguson with building a strong team in ANZ and wants to replicate that success in North Asia.
“We’ll be bringing in more resources to recruit distributors in the region. India is the first focal point for growth while the potential in China is huge,” he says.