Lenovo set to storm SME market

Lenovo set to storm SME market

A NEW line-up of products to be announced this month will show PC giant Lenovo is ready to enter the small to medium enterprise (SME) market.

“We are absolutely going after that space with a product set that will play extremely well in the New Zealand market,” says Mark Enzweiler, vice president of worldwide channel strategy and sales.

Lenovo will continue with its ThinkCentre and ThinkPad brands but Enzweiler says the company brand will be much more visible in the coming quarter with the release of its first co-developed products.

Enzweiler is an IBM veteran of some 25 years and was one of the company’s original channel team for its personal systems group in the 1980s. Most recently he was general manager for IBM’s chemical and petroleum industry, responsible for hardware, software and services across that market.

“I officially joined on May 1, the first day of Lenovo, and I’m thrilled to be back in the channel. This is a brand-new company with exciting products and I want to see the channel involved.”

When he started the job Enzweiler says he made a commitment to spend his first 90 days in front of Lenovo’s partners, listening to what they had to say before formulating a strategy.

“There has been a lot of enthusiasm from our partners, particularly those playing in the SME market. Within the next 45 days the channel will see a much broader portfolio and very competitive pricing.”

Enzweiler says that while IBM has focused predominantly on the enterprise space Lenovo has successfully covered the SME sector in China and wants to build on that. He adds that there are significantly more opportunities for resellers to build up their service offerings to small businesses. And while other international companies are now turning their focus on emerging markets in China and India, Enzweiler admits Lenovo has a significant advantage in having an established base in China.

“Obviously we want to protect and continue to grow in China but we will focus on India, Russia and Brazil.”

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