Menu
ED scores rights to Citrix Online Business

ED scores rights to Citrix Online Business

IN a further boost to its licensing business, Express Data has won the exclusive distribution of Citrix’s new Online Business product.

Paul Plester, Express Data general manager sales and marketing, says that while the subscription-only product has never been sold through the channel, there is already a high level of excitement around it.

“This is effectively a new market segment and as such we’re unsure of the size of the opportunity. So far there has been a gratifying level of interest, not just from our online resellers but also enterprise players such as Datacom and Computerland,” he says.

Plester believes his company won the tender based on its experience in annuity products and says Citrix Online Business will fit seamlessly into Express Data’s annuity tool which has been running successfully for nine months.

Licensing for the product is non-perpetual — the annual fee is for usage and doesn’t include ownership of the core licence — and Plester says it will be important for his staff to get out and ensure the customer renews the licence.

In Plester’s opinion licensing is the way of the future and it already represents half of Express Data’s business.

“More and more software vendors are looking at subscriptions-based licensing, including Microsoft, and the fact that Express Data has players like Citrix onboard will stand it in good stead for the future.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments