ISVs to feel Sun’s warmth

ISVs to feel Sun’s warmth

A NEW scheme aims to get Sun Microsystems back on side with independent software vendors (ISVs).

the scheme is part of Sun’s new Partner Advantage programme which replaces its five-year-old iForce partner programme. Partner Advantage is being rolled out in phases starting with ISVs.

Sydney-based director of partner sales Michael May says Sun has not paid enough attention to ISVs in recent years and believes the new programme will change that.

“The programme increases our value proposition to partners,” he says.

“Over the years we haven’t done enough with ISVs. Some have strayed to the dark side. We want to bring them back into the Solaris and Java family and align them closely with Sun’s technology and sales initiatives.”

The programme gives ISVs access to education, technology, marketing and sales resources, says May. It includes the Ten Moves to 10 programme, designed to ease the path for ISVs to deliver applications onto Sun’s Solaris 10 operating system.

Technical and education resources ISVs can access under the scheme include the Sun Learning Platform — online courses previously only made available to Sun employees, as well online forums and Sun’s Engineering Library. “One of the unique things we are doing for ISVs is offering them interactive webcasts with our top engineers to help them improve their productivity and create new opportunities,” says May.

Sun will also help ISVs promote their pro-ducts by creating better branding and marketing for their offerings, says May.

New Zealand ISVs who have already migrated their applications to Solaris 10 as part of Ten Moves to 10 include Open Cloud, Cyberglue, eServ Global and FieldLinx, but May expects this number to increase significantly under the new programme.

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