Systems integrator tries different approach

Systems integrator tries different approach

HELPING its customers understand how to evaluate an ERP system is the theme of Realtech’s first end-user seminar later this month.

Gail Turner, business development manager, says many of her conversations with prospective customers led to the fact they didn’t know where to begin.

“With that in mind I put my marketing hat on and thought a seminar would be a good way to get the ball rolling. To be frank, part of it is to help build Realtech’s pipeline but it is definitely not a sales event,” she says.

She adds that customers are often wary of salespeople bearing a lot of hype and free jellybeans and sees the need for a product-neutral event.

Although SAP and HP are funding the seminar, neither will be speaking at the event and instead Turner has enlisted the help of an independent speaker as well as two Realtech customers.

“Speakers will be passing on some of the things to look for in a system and what they learnt along the way.”

Realtech is looking into running a seminar series in Wellington and Christchurch and Turner says the next two topics will cover the dos and don’ts of implementing ERP and delivering value and competitive advantage.

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