PC giant Lenovo has updated its IBM-inherited Thinkvantage branded techno-logy in what it says is a bid to help reduce the cost of running a PC.
Aimed at the business market rather than consumers, Lenovo has included new rescue and recovery tools, and system and security updates.
Product manager Matt Huntington says his company has taken Thinkvantage and made it simpler and smarter.
“The aim is to cut down on help desk calls and allow people to work more productively. We really need to educate end-users as to what this technology suite is capable of, which is slightly difficult because it comes already loaded,” he says.
Although Lenovo’s deal with IBM was signed off in May, it is still required to keep Big Blue’s logo on its Thinkpad notebooks and Thinkcentre PCs for five years. After 18 months it can start shrinking the IBM logo, ultimately replacing it with the Lenovo brand.
“You still have the blue button on the keyboard but now it will say Thinkvantage rather than IBM. Lenovo will continue to tweak the techno-logy,” says Huntington.
He says Lenovo is 100% committed to being competitive and believes Thinkpad prices have come down in price to match rival products.
“At this stage price points are about equal and the loaded tools are an added bonus. Lenovo’s focus is on helping the channel to recognise this is true value-add.” He points out that Thinkvantage technology is perfectly suited to small businesses, as it doesn’t need a dedicated IT manager.
At the same time Lenovo has launched its LANDesk management suite for Thinkvantage — basically a centralised management hub for PC productivity tools. Pitched at IT managers, LANdesk monitors software licences and distribution, inventory and image creation.