Menu
Voice giant opens VAR channel

Voice giant opens VAR channel

OUT to prove it’s more than just a voice provider, Vodafone NZ has entered the IT channel.

The global mobile telephony giant is recruiting big and small resellers for a range of mobility applications.

Officially Vodafone’s VAR channel will be launched at the company’s Mobility roadshow running in Christchurch, Wellington, Hamilton and Auckland this week and next.

However, the company has been signing up premier partners behind the scenes for the last month.

Phil Patel, Vodafone director of business markets, says his company is serious about moving from selling voice services to providing mobility applications and sees the channel as vital to fulfilling that vision.

Axon, ATL Systems, Softsource and Maclean Computing are among the partners already signed.

“These companies already provide solutions and we don’t think we could add any extra value. The roadshow is about making all the technology real; there will be something for everyone,” he says.

Patel says moving to a channel model is part of Vodafone’s global strategy in which over $200 million has so far been invested.

New Zealand, along with Germany and the Netherlands, is one of the first subsidiaries to implement the model.

Hamish Switalla, Vodafone sales and marketing manager, says the New Zealand operation chose to take advantage of local market conditions, after the recent launch of 3G.

“We spent time with Microsoft and HP learning how to put a programme together because it was such a new space for us.

“I think this will give the channel the ability to provide total end-to-end solutions with much higher margins than other areas,” he says.

The programme has three levels: premium, certified and registered. Switalla stresses there is a place for any IT reseller.

Vodafone now has a 25-strong channel team including two regional channel managers, an IT distribution manager and two pre-sales technical roles.

“All my conversations with resellers indicate this is the missing link they have been waiting for. Vodafone is trying to empower them as much as possible without the typical telco restrictions,” says Switalla.

One reseller to jump onboard, Softsource, is delighted with the opportunity to work with Vodafone.

“We will be integrating the 3G network into the back end of businesses which allows us to provide a complete end-to-end solution,” says Pablo Garcia-Curtis, Softsource general manager.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments