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Synnex boosts stock with Asus, Intel

Synnex boosts stock with Asus, Intel

ADDING Asus and Intel to its vendor ranks has strengthened new distributor Synnex’s ability to supply local system builders.

Synnex will supply Asus motherboards, graphics cards and optical drives from next Monday and has already begun stocking Intel desktop and mobile microprocessors and motherboards.

The two agencies will help Synnex achieve its goal of supporting local system builders, says Frank Sheu, managing director of Synnex Australia, which set up the New Zealand subsidiary this year.

“We want to help them grow their business and compete effectively against the large vendors. We now offer everything they need to build a complete PC,” he says.

The low proportion of locally produced PCs sold in New Zealand is evidence that this market needs more support, says Sheu.

According to research firm IDC, local assemblers accounted for only 18.6% of all PCs sold in New Zealand in the second quarter of this year, while in Australia the figure is close to 40%. Low membership numbers caused the Computer Manufactures Association of New Zealand (CMANZ) to call it quits last year.

Intel finally confirmed it had appointed Synnex last week after dragging its feet over making the announcement for nearly a month after several industry sources told Reseller News of the appointment.

It appointed Synnex to re-establish its traditional two-distributor model in New Zealand after losing one distributor in the merger between Ingram Micro and Tech Pacific.

Asus, on the other hand, was quick to confirm its appointment of Synnex, with Sydney-based Australia and New Zealand managing director Ted Chen saying he hopes Synnex will help grow the company’s market in New Zealand as it has done in Australia.

The new agreement results in a dual distribution model for Asus as Synnex joins existing distributor Morning Star.

Synnex has distribution agreements in place with both Asus and Intel in several countries, and its relationship with Intel dates back 30 years, says Sheu.

“Mitac [Synnex’s parent group] in Taiwan was Intel’s first distributor outside of the US in 1975,” he says.

In New Zealand Synnex also stocks Logitech, Western Digital and house brand Lemel.


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