MESSAGING security specialist Cipher Trust is slowly extending its reach around the world and plans to use channel partners to win business in New Zealand.
To achieve this the company appointed Renaissance as sole local distributor earlier this year and recently regional manager Lawrence Ang and Asia-Pacific sales engineering manager Henry Ong visited the country to share the Cipher Trust message with resellers and to host training sessions.
According to Ang, Cipher Trust is building on its success at home in the United States — where a third of all the Fortune 500 organisations use its products — to expand to the rest of the world.
An Asia-Pacific office was established in Singapore last year and since then a technical team was put on the ground in Australia, says Ang.
“We want to grow here now and are expanding our support structure in this region,” he says.
Cipher Trust pioneered messaging security and continues to be the leader in this field, says Ang, citing market analysis by research firms IDC and Gartner to back up these claims.
“We have been the number-one vendor in the secure content management appliance market for the past two years,” he says.
Ang says Cipher Trust approaches message security from a different angle from most of its rivals as it focuses on ensuring messages come from a trusted source.
Through its Trusted Source service it analyses the behavioural patterns of IP addresses to build a profile of the reputation of addresses, which is kept in a database.
Customers were recently given access to this database through a new web portal, trustedsource.org.
The company’s IronMail email security appliance uses the Trusted Source service to scan content in all inbound and outbound email traffic and to prevent suspicious messages entering or leaving the network, says Ang.
“This helps protect a company’s reputation and enforcement of regulatory or corporate email policies,” he says.
Kevin Swainson, Renaissance’s security and networking brand manager, says the distributor is working to have a number of resellers trained up on the Cipher Trust technology.
“We also have evaluation units available and are keen to have partners test them,” he adds.
Ang says Cipher Trust plans to grow its business through channel partners and will introduce programmes to support resellers as it continues to expand.