Menu
Lenovo confident on delivery promises

Lenovo confident on delivery promises

LENOVO has set itself a stack of ambitious goals for the New Zealand market.

The hardware maker, which bought IBM’s PC division last year, aims to have 500 dealers onboard here by the end of next year.

In the meantime it is placing its reputation on the line with an audacious promotion designed to show it is positive it can deliver the goods.

Lenovo promises to deliver stock ordered from distributor IT Wholesale within five days, or it will give the reseller a 25% discount off their next order.

The promotion applies to selected models and runs until the end of the year.

Country manager Karen Vincent says the promotion shows Lenovo is so confident it can deliver it is prepared to carry the risk if it does not.

The scheme comes after the company suffered some supply issues earlier this year while taking over from IBM. It will show the company has streamlined its supply processes and has high levels of stock in the country, says Vincent.

“We have strengthened our supply chain management,” she says.

Vincent says the promotion came from talks with ITW, which is why it is not also available through Ingram Micro.

Tracey Brewer, national marketing manager at ITW, is pleased the company can offer the promotion exclusively.

“We have put a lot of focus into Lenovo and do not have too many competing brands. The team is very focused on competing in the market for Lenovo.”

Brewer is confident the challenge can be met and that the promotion will change negative perceptions created by the previous supply issues.

“The message is it is working well now and challenge us if it is not.”

To hold up its part of the bargain ITW is working closely with Lenovo and its resellers on order forecasting and will maintain high levels of stock.

Both Brewer and Vincent are confident Lenovo will reach its goal of 500 dealers.

“I believe they can do it. They have good partners, good distribution relationships and a very clear channel strategy,” says Brewer.

New products with lower price points, such as the sub-$1,000 ThinkCentre E-Series desktops and two new Z60 ThinkPad notebooks launched this month, will also push the company into new markets, says Vincent.

So will a consumer range planned for next year and the company’s sponsorship of the 2006 Winter Olympic Games in Torino and 2008 Beijing Olympic Games.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Events

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments