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Positive result for Datastor — more to come

Positive result for Datastor — more to come

IT’S been a good year for data security and storage distributor Datastor, with revenue up by 50% and further growth expected.

Last week at the company’s annual marketing event Dave Rosenberg, sales and marketing manager, promised significant investment in areas that would most benefit resellers, their customers and vendors.

“Education of partners has always been important to Datastor, hence the provision of subsidised training. In addition we will soon be opening a Wellington demo suite for customers,” he said.

Rosenberg said the messages from Forum 2004 have been taken onboard by New Zealand organisations and says compliance is the next major piece of the management puzzle.

For many attending it was the first chance to meet incoming EMC managing director for Australia New Zealand David Webster.

Although only in the job for a month, Webster shared his views on trends and directions in information management.

“The biggest challenge today is managing data, given that 80% of information is unstructured. Look at how email has moved from being a communication tool to a fundamental source of essential data,” he said.

Quoting IDC figures that predict storage to continue to grow by 50% annually until 2008, Webster said there is an explosion underway with a strong need to store and manage like never before.

“Mobility and devices like PDAs and BlackBerry are driving the ability to move information in different ways than in the past.”

He said that technology is moving from transaction processing to information and content.

“Personally I think that’s where it should be. You don’t think about the plumbing in your house but you notice pretty quickly if the water quality changes.”


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