Menu
Positive result for Datastor — more to come

Positive result for Datastor — more to come

IT’S been a good year for data security and storage distributor Datastor, with revenue up by 50% and further growth expected.

Last week at the company’s annual marketing event Dave Rosenberg, sales and marketing manager, promised significant investment in areas that would most benefit resellers, their customers and vendors.

“Education of partners has always been important to Datastor, hence the provision of subsidised training. In addition we will soon be opening a Wellington demo suite for customers,” he said.

Rosenberg said the messages from Forum 2004 have been taken onboard by New Zealand organisations and says compliance is the next major piece of the management puzzle.

For many attending it was the first chance to meet incoming EMC managing director for Australia New Zealand David Webster.

Although only in the job for a month, Webster shared his views on trends and directions in information management.

“The biggest challenge today is managing data, given that 80% of information is unstructured. Look at how email has moved from being a communication tool to a fundamental source of essential data,” he said.

Quoting IDC figures that predict storage to continue to grow by 50% annually until 2008, Webster said there is an explosion underway with a strong need to store and manage like never before.

“Mobility and devices like PDAs and BlackBerry are driving the ability to move information in different ways than in the past.”

He said that technology is moving from transaction processing to information and content.

“Personally I think that’s where it should be. You don’t think about the plumbing in your house but you notice pretty quickly if the water quality changes.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

New Zealanders kick-started EDGE 2018 with a bout of Super Rugby before a dedicated New Zealand session, in front of more than 50 partners, vendors and distributors on Hamilton Island.​

EDGE 2018: Kiwis kick back with Super Rugby before NZ session
EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018 kicked off with a dedicated New Zealand track, highlighting the key customer priorities across the local market, in association with Dell EMC. Delivered through EDGE Research - leveraging Kiwi data through Tech Research Asia - more than 50 partners, vendors and distributors combined during an interactive session to assess the changing spending patterns of the end-user and the subsequent impact to the channel.

EDGE 2018: Kiwis assess key customer priorities through NZ research
Show Comments