HdS and Hitachi’s happy divorce

HdS and Hitachi’s happy divorce

AFTER three years together Hosting and Datacentre Services (HdS) and Hitachi Data Systems (HDS) are parting ways — sort of.

HdS has purchased the remaining 49% of Hitachi’s shares, making it a fully owned New Zealand operation, although it will continue as a reseller.

Wayne Norrie, HdS CEO, describes the new situation as pure win-win for both


“Now Hitachi has the freedom to reach different parts of the market, which is better for customers, and HdS can focus 100% on its value-added services,” he says.

Norrie describes the move as another leg of a journey that began three years ago.

“There was always the potential for this to happen and it’s a natural evolution for both companies. We see it adding to our growth.”

And while HdS remains dedi-cated to Hitachi, Norrie says 70% of his company’s business revenue is through services.

“HdS has hit critical mass in terms of profile and we think we have the edge in datacentres.”

Meanwhile Ross Harper, Hitachi director strategic alliances, says HdS has signed as a platinum partner — the first as his company rolls its partner programme into New Zealand.

Harper says his first priority is to appoint a country manager and pre-sales technician, before finding a suitable distribution partner.

“Hitachi has a number of other products and wants to broaden its base in New Zealand,” he says.

Harper is promising a strong focus on the channel — including rolling out Hitachi’s partner programme — but says he has no interest in multiple partners stumbling over each other for business.

Timothy Smith, Hitachi marketing director, says his company wants to work closely with its partners on joint marketing.

“This is a key investment for us but the channel model seems to be the smart way to go,” he says.

Smith says his company has already seen significant growth from partners in other geographies and expects the same here.

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