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Synnex appointed D-Link distributor

Synnex appointed D-Link distributor

RECENT entrant Synnex has filled the vacancy in D-Link’s distribution ranks left by Lan1’s sale to MPA.

The company has been appointed as D-Link’s third distributor alongside Ingram Micro and Dove Electronics and will stock the vendor’s full range of networking, broadband, wireless and communications products.

At the same time Synnex has reached a sub-distribution deal with Dove to stock ViewSonic monitors.

Dove is the sole ViewSonic distributor in the country and Synnex will complement Dove by extending the brand’s presence to system builders, says country manager Richard Harri.

Meanwhile, Harri says sharing the D-Link agency with two other distributors is not a problem for Synnex as it will focus its efforts on local assemblers, but adds other resellers are also welcome to order from Synnex.

Domenic Torre, D-Link Australia and New Zealand managing director, says the appointment of Synnex is an important step in continuing the company’s growth in New Zealand.

“Appointing Synnex was a no-brainer for D-Link. We have a very strong working relationship with Synnex in Australia and worldwide,” he says.

Having Synnex and Ingram Micro as distributors in both New Zealand and Australia will make it easier for the company to have consistency in the region, says Torre.

Synnex has a proven business plan and reputation in dealing with system builders, he says.

In Australia Synnex has taken over the role previously performed by the old Ingram Micro, before it merged with the larger Tech Pacific, says Torre, though it will be some time before the distributor will reach the same level in New Zealand, he adds.

Harri says the two new agencies enable Synnex to be a one-stop shop for system builders.

The company already stocks Intel, Asus motherboards, Logitech and Western

Digital.


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