Plucky Jenkins to rescue flailing GDC

Plucky Jenkins to rescue flailing GDC

FORMER Computerland CFO Ross Jenkins has popped up on the radar again — this time as managing director of GDC Communications.

Jenkins replaces Geoff Lawrie who becomes a non-executive director.

Although he joins GDC during a financially challenging period, Jenkins insists the company is not in shrinking mode.

“I think Geoff has done a huge amount of work in turning GDC into a customer-focused business, now the company needs some fresh blood,” he says.

It is expected GDC will report a loss of between $1.2 million and $1.7 million for the second half of the year.

Only two weeks into the job Jenkins says he is still working through a strategy for growth.

“It’s a very complex market at the moment and convergence just adds to that. I know that Telecom is aggressively chasing revenue from all angles.”

Since GDC completed its Tele-com field service contract earlier in the year it has focused on converged voice and data technology as the key platform for future growth.

Despite the fact some of his cronies from his Computerland days have remained with the combined Tele-com/Gen-i/Computerland business, Jenkins says he doesn’t see his former colleagues as competitors.

“When you are an IT integrator you can be reselling products one day and competing against the vendor the next. That’s part of the challenge.”

It hasn’t been a good year for GDC with revenues failing to reach forecast levels, fuel and material costs rising and accrued costs from developing an acquisition transaction that was not completed, despite being fully funded.

Yet Jenkins has a solid background of increasing turnover.

In 1991 he became owner/manager of Computerland Hamilton, increasing the turnover from $4 million to $18 million before selling it to Computerland New Zealand.

From 1995 until last year, Jenkins was involved in managing various aspects of Computerland New Zealand before it was sold to Telecom.

“There will be growth — both organic and through acquisitions.”

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