A NUMBER of Sage’s CRM businesses have been consolidated into one brand — Sage CRM — and the company is looking to the channel to sell the new product line.
“Our existing partners can enhance their CRM portfolio with the most comprehensive range of solutions available,” says Ross Stange, managing director ANZ.
Melbourne-based Stange says it also provides further opportunities to upsell and cross-sell, offering customers a freedom of choice rather than a one-size-fits-all approach.
He adds that this is the most comprehensive small to medium enterprise (SME) offering in the world.
“A lot of people are familiar with Act and Saleslogix and those are available in one offering, which makes migration that much easier. This means our channel partners can work across each of the product lines.”
In line with that vision Sage CRM plans to increase the Act partner channel by 20% in the next year and the Saleslogix channel by 25% across Australasia.
“I want to see growth in regional areas, such as Rotorua and Nelson, to really get to SMEs. Sage CRM has identified the channel as being vital to its success.”
Stange is delighted with the strategy, saying he understands that small businesses like working with other small businesses and, as such, the 100% channel model is ideal.
“We’re not judging our success by the number of partners but the quality. We don’t just sell a box so it’s important for the company to have an individual relationship with each reseller.”