“Sybase is a fantastic engineering company but the marketing stinks,” says Rob Zalums, the company’s managing director Australia New Zealand.
The enterprise infrastructure and mobility provider plans to raise its profile over the next year and promises more communication with partners and customers.
In order to change that Sybase is teaming up with its high-profile partners, including HP, Intel and Solnet.
“We’re backed by some of the largest companies in the world and want to get out there and show it to people.”
Zalums says his company is committed to growing through the channel and has neither the interest nor resources to go fully direct.
“Our partners tend to be specialists in niche areas; in addition there are so many factors besides Sybase software that we can’t possibly compete. One of the biggest hurdles for mobility adoption is the required change of culture and business processes within a company — that’s where partners who understand their customers are vital.”
Full story in Reseller News November 25 print edition