Menu
Sybase seeks higher profile

Sybase seeks higher profile

“Sybase is a fantastic engineering company but the marketing stinks,” says Rob Zalums, the company’s managing director Australia New Zealand.

The enterprise infrastructure and mobility provider plans to raise its profile over the next year and promises more communication with partners and customers.

In order to change that Sybase is teaming up with its high-profile partners, including HP, Intel and Solnet.

“We’re backed by some of the largest companies in the world and want to get out there and show it to people.”

Zalums says his company is committed to growing through the channel and has neither the interest nor resources to go fully direct.

“Our partners tend to be specialists in niche areas; in addition there are so many factors besides Sybase software that we can’t possibly compete. One of the biggest hurdles for mobility adoption is the required change of culture and business processes within a company — that’s where partners who understand their customers are vital.”

Full story in Reseller News November 25 print edition


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments