Resellers with a focus on the small business market can now join Microsoft NZ’s small business specialist initiative.
So far 15 partners have signed to the programme that aims to close the gap between resellers and small business customers.
Jan Ferguson, Microsoft small business manager, says her company is often asked to recommend qualified resellers.
“This programme makes it easy. Anyone that goes through the qualifications can become a small business specialist and Microsoft will educate them understanding small business pain points,” she says.
Ferguson says potential partners are required to invest time in training, which aims to change perceptions of customers.
“Resellers complain that customers don’t want to pay for consultation. That’s not true. Customers don’t mind as long as they aren’t being practiced on and the information is articulated well.”
Microsoft in turn provides an online reseller locater, will pass on leads and encourage resellers to partner with it at events.
Although it’s early days Ferguson says Microsoft will release small business products, such as CRM for small business.