Since Ingram Micro launched online marketing tool Intersell two months ago resellers have used it to create almost 800 campaigns.
Ingram Micro has added further features to Intersell and has 19 vendors backing the project, including HP, Microsoft, Philips and IBM.
Now resellers can vote whether they think a vendor campaign is successful and are able to build multi-vendor campaigns.
“From the feedback I’m getting resellers love it because it makes marketing easy,” says Scott Cowen, Ingram Micro marketing manager.
Cowen says the enhancements increase the tool’s value, providing opportunities for bundling or co-promoting products.
“With the multi-vendor approach resellers can, for example, market a notebook with a Vodafone mobility card.”
According to Cowen, 70% of New Zealand campaigns are designed by resellers, while 70% of Australian resellers use the vendor design.
Meanwhile Sam Taha, managing director of Contact Infotech, is full of praise for Intersell.
“It’s dynamic, flexible and the end result is very professional. I had my web master doing all this before and that was very expensive. My wish list wouldn’t even have begun to touch what Intersell provides,” he says.
Contact Infotech sells mainly to small businesses and Taha says Intersell is ideal for targeting campaigns for that market, rather than a one-size-fits-all approach.
“Before this we had to approach a vendor for marketing funds and you can’t do that sort of high-volume mail-out without spending big money. Now I can create and personalise a promotion within ten minutes and print it in the office.”