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Swiss newcomer targets local systems integrators

Swiss newcomer targets local systems integrators

Having stolen our best sailors and the auld mug, the Swiss are now venturing into this part of the world again.

This time it’s architecture provider E2E Technology, founded in Switzerland by Serge Gansner.

Sydney-based Darren Covington has been appointed vice president Asia-Pacific to launch the company in this region.

E2E’s flagship product, E2E Bridge, is an integration and migration platform that is coming to market with a simple strategy.

“Identify, target and bring onboard between two and four systems integrators in New Zealand. Our go-to-market model is 100% channel driven,” says Covington.

Gansner says every partner has the potential to create its own IP. “With that IP partners will be able to leverage their margin and increase the value to customers.”

Covington has already begun to identify potential partners and says E2E can offer a strong value proposition to those playing in the financial, energy, government and healthcare sectors.

“Most systems integrators struggle with managing time and achieving healthy margins; E2E has proven the value of its platform by radically reducing costs and accelerating project implementation time.”

Using automation Covington says his company’s Bridge enables organisations to deploy the IT services they need without the extensive redevelopment work that causes the failure of so many integration projects.

Initially E2E will sure up partners in Auckland and Wellington and hopes to find someone to scale into the South Island.

“We are being very selective in our choice of partners and don’t want to take a broad stroke approach because that decreases the value.”

Additionally Covington is looking to partner with New Zealand-based ISVs for development.


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