Vantex continues Australian expansion

Vantex continues Australian expansion

NEWLY formed distribution giant Vantex is rapidly gaining ground and has celebrated with the opening of a Brisbane office.

After a series of acquisitions and mergers by parent Provenco the new company officially launched in August with branches in Auckland, Christchurch, Sydney and Melbourne.

Rhys Warren, general manager, says the Brisbane office is, at this stage, a sales branch with stock supplied from the Sydney warehouse.

“There is enormous potential in Australia and the geography means there are more opportunities,” he says.

Warren says his company has a simple attitude towards further expansion.

“If it makes sense and there is a business case then away we go.”

He admits Vantex is looking at opportunities outside of Australia and says there is a definite blueprint for expansion into Asia.

In the meantime the company is setting up a marketing department in Melbourne and is about to release its first annual catalogue with over 100,000 product listings.

“The beauty of spanning the Tasman is when any New Zealand retailer opens up in Australia — say Michael Hill or Pumpkin Patch — they can buy the same point-of-sale kit off one of our Australian resellers, or vice versa.”

Additionally, Vantex has secured exclusive distribution rights to TPG printers.

“TPG is doing some really funky things. Take a standard receipt and add a web address or vouchers and it starts getting more interesting,” says Warren.

As he points out, aside from the purchase, a receipt is the only thing a customer takes away from a shop. Warren says a key difference with TPG is it doesn’t require any additional spending on software, normally the most expensive part of an upgrade.

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